Tracey Emin, These Feelings Were True, Full Set of 8
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Return Potentialđ: An investment of 500 EUR could reach an estimated value of 887 EUR in 3 years.
Cost-to-Return Ratioâď¸: After deducting 3.1% in annual total costs (including exit fees), your net return could reach 21.1% per year.
Piece of Emotion đ: Tracey Eminâs art is more than just visualâitâs deeply personal, raw, and profoundly moving. Her "These Feelings Were True" series captures the essence of love, loss, and self-reflection, making each print a window into the artistâs soul. Owning this set means holding a tangible piece of Eminâs emotional worldâan investment not just in value, but in storytelling, vulnerability, and human connection.
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To ensure the competitiveness of the investment, we conducted a thorough verification of the purchase price by analyzing recent private market and auction transactions. Our analysis confirmed that the price offered, inclusive of all associated fees, is highly competitive. To estimate the potential ROI, we used the annualized price increases of the Artprice Index of Tracey Emin over the past 7 years. For our conservative scenario, we assumed the value of the print would grow at the rate of Swiss inflation, reflecting a defensive approach. In the balanced scenario, we assume an 80% probability of realizing a 12.9% (CAGR of the past 7 years at auction) annual return for the next 2 years. Finally, in the ambitious scenario, we assume a 100% probability of realizing a 12.9% (CAGR of the past 7 years at auction) annual return for the next 2 years. These potential returns over the next three years are further enhanced in both the balanced and ambitious scenarios by the 21% discount at which these beautiful works are offered compared to the current secondary market prices for a complete set of these prints.
We will manage the exit strategy in collaboration with our expert ZURANI on behalf of our investors, ensuring the best possible outcome based on market conditions at the time. Depending on the prevailing market situation, the asset will be sold to a private collector or offered as single lots at an auction for contemporary art. An auction is considered if the price has developed to the point where the minimum bid matches the market value and there is high demand for works by the artist. Both options are carefully considered, and we will choose the one that maximizes the return for our investors.
For centuries, art was collected for its cultural, emotional, intellectual, political, and economic value. Investing in a mid-career artist offers a mix of financial potential and personal satisfaction, making it an appealing option for both new and seasoned collectors.
Tracey Emin is one of the most recognized contemporary British artists, known for her emotionally charged, autobiographical works. As a key figure in the Young British Artists (YBA) movement, her art explores themes of love, loss, and personal memory, making her work both culturally significant and highly collectable.
The "These Feelings Were True" series encapsulates Eminâs artistic essence. As a limited edition set of eight prints, each piece is hand-signed and carries the authenticity of her deeply personal storytelling. With only 50 editions available worldwide, this investment secures a rare and desirable asset.
Market demand for Eminâs work continues to grow, with her paintings and prints consistently achieving strong returns at auction. Her 2018 painting "But You Never Wanted Me" sold for $914,400 at Sothebyâs in 2024, reinforcing her status as a blue-chip artist. As Eminâs presence in major museum collections strengthens, her market credibility is expected to increase further.
Additionally, this acquisition comes at an attractive discount of 35% to current gallery prices, meaning investors enter at a below-market rate, providing immediate value. With Eminâs continued influence, limited-edition works like this set are likely to see further appreciation, driven by strong collector interest and institutional support.
This investment offers the perfect balance of exclusivity, cultural importance, and financial potential, making it an exceptional opportunity in the contemporary art market.
Tracey Eminâs market presence has strengthened significantly in the past decade, with exhibitions at the Royal Academy, Tate, and MoMA, elevating her works to blue-chip status. With female artists gaining broader recognition and Eminâs continued exploration of deeply human themes, her works remain highly relevant. As collectors shift focus toward female-led contemporary art, Eminâs limited-edition prints are positioned for continued appreciation.
This investment combines proven market demand, institutional recognition, and an attractive entry price at a 35% discount to current gallery listings. With Tracey Eminâs continued prominence and historical price appreciation, this limited-edition set presents a compelling opportunity for investors seeking strong potential returns in the contemporary art market.
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Zurani caters to the distinct needs of family offices, wealth managers, and UHNWIs implementing investment strategies in the art market. Our expertise lies in assisting investors in navigating the global art market and optimising their portfolios. Our core services include market analysis, acquisitions, advisory services, portfolio management, risk management and estate planning. We educate partners on the opportunities and challenges of art as an asset class. Our approach is centred on understanding each partner's unique needs and providing tailored solutions accordingly.










