"New Beginnings Pack Shoes", Autographed by Michael Jordan

Why investing in Michael Jordan memorabilia?
Born on February 17, 1963, in Brooklyn, New York, is an American basketball player widely regarded as one of the greatest of all time, which is why his figure is so sought after in memorabilia. He grew up in Wilmington, North Carolina, and excelled at the University of North Carolina at Chapel Hill. In 1982, he scored the game-winning shot in the NCAA national championship game. In 1984, the Chicago Bulls selected him in the NBA draft. Jordan led the Bulls to six NBA championships in the 1990s. His collaboration with Nike resulted in the iconic Air Jordan sneakers.

New Beginnings Pack Shoes
The Michael Jordan "New Beginnings Pack" refers to a special release by Nike that commemorates Michael Jordan's early career and his introduction to the NBA and was released in 2020. It includes two iconic sneakers: the Air Jordan 1 Retro High 1985 and the Air Ship PE. The Air Jordan 1 Retro High 1985 is a reissue of the original Air Jordan 1 model that Michael Jordan wore during his rookie season in 1984-1985. This sneaker is highly coveted by sneaker enthusiasts and basketball fans alike due to its historical significance and timeless design. Only 6 of these packs have been signed by Michael Jordan.
The Air Ship PE is another classic sneaker worn by Michael Jordan during his early NBA games. Although less well-known than the Air Jordan 1, the Air Ship played a crucial role in Jordan's career and is considered a highly collectible item among sneaker collectors.
Both sneakers in the New Beginnings Pack are presented in their original colorways and are personally signed by Michael Jordan, adding to their value and desirability among collectors. The release of this pack offers fans an opportunity to own a piece of basketball history and celebrate Michael Jordan's legendary career.

Creation of an icon
Peter Moore, the first Creative Director for Nike who designed the Jordan. As the legend goes, in a meeting in Washington with Nike executives, David Falk (Jordan’s agent) suggested the name Air Jordan because of Michael’s ability to gracefully soar through the air while making his famous dunk shots. The rest was history. Aside from the innovative construction—the fixed straps to the forefoot and ankle for more stability, a heel cup for extra support, padded ankle collars for a more comfortable fit, air cushions, and the winged logo on the upper part of the high tops—the most notable innovation of the Jordan 1 design (and the most disruptive) was the color. In 1984, most NBA regulation basketball sneakers were simply all black or all white. Occasionally, the sneakers were white with the accent color of the team. Moore pushed this idea by creating Jordan 1 in red, black, and white—the Chicago Bulls colors. Because of this colorway, the Jordan 1’s nickname became “BRED”. Bold and braggadocious, the Jordan 1, like the player who wore them, received a lot of attention.

Forbidden
Each time Jordan laced up his Jordan 1, he was actually fined $5,000.00 per game. The shoes subsequently became known as “BANNED” —and Nike, smartly, decided to make lemons out of lemonade.
The NBA sent a letter to Nike in February of 1985 informing the company that Jordan’s colorful shoes were a violation of the league’s uniformity of uniform clause, and forbid Jordan from wearing them. Nike responded by creating an ad campaign around Jordan’s banned shoes, remarking that while “the NBA threw them out of the game, fortunately, the NBA can’t stop you from wearing them.” The Air Jordan 1s were created in the wake of the famous banned Nike ad campaign, and established MJ as the league's leader in shoe style.

Pass into history
By the end of the season, Jordan became the NBA Rookie of the Year—and Jordan 1 sales total $126 million. The sneaker became so popular and successful that Nike continued to make new signature Air Jordans each season. From the inception, Air Jordans have always been the pinnacle of sneakers, unmatched in their quality, craftsmanship, innovation, performance, and style. Was a fashion and marketing alley-oop—the pinnacle for an athlete branded product and a feat that wasn’t surpassed by anyone else. The result is that the Jordan 1s are some of the most coveted shoes today. In 2020, Sotheby’s auction house sold a pair of Jordan 1s for $560,000.


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