Nike x Travis Scott Air Jordan 1 Low „White Party“ Sample

Valuation Summary 📝

To ensure the competitiveness of the investment, we conducted a thorough verification of the purchase price by analyzing recent transactions and current market values on the secondary sneaker market. Our analysis confirmed that the price offered, inclusive of all associated fees, is highly competitive. We used the historical performance data of the Nike x Travis Scott "Cactus Jack Sneaker," which is a comparable model. For our conservative scenario, we assumed the value of the sneaker would grow at the rate of Swiss inflation, reflecting a defensive approach. In the balanced scenario, we assume a 40% probability of realizing the growth rate of this model over the last 7 years. Finally, in the ambitious scenario, we assume a 70% probability of realizing the growth rate of this model over the last 7 years.

Exit Options at Maturity 🚪

We will manage the exit strategy on behalf of our investors, ensuring the best possible outcome based on market conditions at the time. Depending on the value of the model and the prevailing market situation, we can either sell the sneakers privately to a collector or take them to auction. Both options are carefully considered, and we will choose the one that maximizes the return for our investors.

Why Invest in This Category? 👟

Sneakers have evolved from sportswear into high-value, collectible assets, gaining popularity as blue-chip investments. Their appeal is driven by cultural shifts, celebrity endorsements, and smart marketing. Today, sneakers sit at the intersection of fashion, art, and collectibles, fueling a booming secondary market. The global sneaker market is projected to reach USD 138,130 million by 2028, with a 7.2% annual growth rate. Historically, sneakers have shown impressive returns, with examples like the Jordan 1 Retro High Off-White Chicago delivering a 116% annualized performance over five years. This strong market growth and cultural relevance make sneakers a compelling investment opportunity.

Why Invest in This Asset? 💎

The Nike Air Jordan 1 Low Travis Scott "White Party" is not just another sneaker—it is a sample, an ultra-rare piece that was never meant for public hands. Unlike the 350 pairs distributed exclusively to VIP guests at Michael Rubin’s 2024 White Party, this pair is a sample, making it even more valuable to elite collectors.

Unlike general releases, samples exist in even smaller quantities, often created for internal design approvals, marketing showcases, or as reference pairs for future production. While some samples remain within Nike’s archives or with key industry insiders, the rare few that surface in private hands become some of the most sought-after sneakers in history.

Samples remain neutral, unattached to any owner, making them the true Holy Grail of sneaker collecting. High-end collectors, investors, and even museums prioritize such versions, as they represent the purest form of a sneaker’s legacy—untouched, unaltered, and unrestricted by past ownership.

While the 350 personalized pairs will likely remain in private collections, this sample is one of the few that could ever surface in the resale market, making it an incredibly rare investment opportunity. Historically, samples of legendary releases have commanded record-breaking prices at auctions.

Context in Time ⏳

The sneaker market has reached new heights, with limited editions now viewed as alternative assets alongside fine art and luxury watches. As collectors become more discerning, exclusivity and provenance have become the ultimate determinants of value. With Travis Scott’s influence still at its peak and his collaborations continuing to drive resale records, this sneaker represents a moment in time when hype, exclusivity, and demand intersect perfectly.

Conclusion 🎯

The Nike x Travis Scott Air Jordan 1 Low "White Party" Sample is more than just a sneaker—it's an icon of exclusivity, cultural significance, and investment potential. With extreme rarity, a strong track record of appreciation, and growing collector demand, it represents a unique opportunity to own a true piece of sneaker history. 🚀