Published: 29/12/2023

Smart Investing in 2024: A Guide for Retail Investors


Blog Thumbnails (32)As we bid farewell to 2023 and welcome 2024, it's the perfect time to rethink our investment strategies. Whether you're new to the world of investing or looking to refine your approach, this guide is designed to help you navigate the year ahead with confidence. 

The power of regular investing

Investing isn't just for the wealthy; it's a tool everyone can use to build financial security. The key is consistency. By investing regularly, such as monthly, you'll be leveraging the power of compounding, where your investments not only grow but also generate new earnings over time. 

Diversification: Your safety net 

Diversification is not just a buzzword; it's your best defence against market volatility. In 2024, consider expanding your portfolio beyond traditional stocks and bonds. ETFs offer a convenient way to invest in a basket of securities, reducing your risk exposure. Don't overlook alternative assets like fine wine, whisky, luxury watches, and handbags. These can offer unique opportunities and add an exciting dimension to your portfolio. 

Tax-Smart Investing: Swiss style 

For those in Switzerland, consider the 'pillar 3a' pension scheme. It's a smart way to save for retirement with significant tax benefits. However, it's crucial to understand the total tax implications from investment to withdrawal. A balanced approach considering both the advantages and potential downsides is essential. 

Embracing the cost-average Method 

Market timing is tricky, even for professionals. The cost-average method involves investing a fixed amount at regular intervals. This strategy can help smooth out the highs and lows of the market, potentially reducing the risk of investing a large amount at an inopportune time.

Buy and Hold: A time-tested strategy 

Patience pays in the world of investing. The 'buy and hold' strategy involves keeping your investments over the long term, which can yield substantial returns as markets generally trend upwards over time. 

Key Performance Indicators (KPIs) for retail investors

Understanding how to measure your portfolio's performance is crucial. Key indicators include: 

  • Net Performance:  This is your return on investment after deducting all costs. 

  • Volatility:  Understanding how much your portfolio's value can fluctuate helps in assessing risk. 

  • Risk Diversification:  Evaluating how well your investments are spread across different assets to minimize risk. 

Investing in 2024 is about smart choices, patience, and consistency. By following these guidelines, you can build a robust portfolio that not only withstands market fluctuations but also grows steadily over time. Remember, every investment journey is unique, so tailor these strategies to fit your individual goals and circumstances. Here's to a prosperous 2024! 

See for yourself

Create an account and invest in alternative assets - all in less than 2 minutes. Everything else is just as simple.

Aurelio Image CEO


CEO & Co-Founder