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Jordan 1 Colette Friends & Family
Asset value
16.150 €
Issue price per Splint
50 €
Total number of Splints
323
Investment horizon in years
3 to 5
Return-to-Risk Assessment
6/10
Since launch September ‘25
+0.0%
Main reasons to invest
Return Potential📈: An investment of €500 could reach an estimated value of €1,398 in 5 years.
Cost-to-Return Ratio⚖️: With just 2.9% annual total costs (September releases with no exit fees), your net profit could be 22.8% per year.
Au Revoir, but Never Forgotten 💠: Owning the Colette Jordan 1 is like holding a piece of modern fashion history. It marks the end of an era and the lasting influence of Parisian streetwear. For collectors who value stories, scarcity, and style, this pair goes far beyond resale value — it’s legacy in leather.
Description
Investment Thesis 📝
| Metric | Value |
|---|---|
| Investment Horizon | 3–5 years |
| Expected CAGR (Balanced) | 22.8% p.a. after fees |
| Optimistic CAGR | 29.2% p.a. after fees |
| Entry Discount | 12.8% below estimated fair value |
| Sharpe Ratio | 0.70 (vs. SMI: 0.61) |
| Value at Risk (VaR) | 90% chance to exceed €17,700 after 5 years |
| Standard Deviation | 33.8% |
| Risk Rating | B (7.6/10 – Moderate Risk) |
- 3–5 Year Horizon: Positioned to benefit from scarcity-driven appreciation and enduring cultural relevance.
- 22.8% CAGR (Balanced): Based on verified market performance and conservative growth probability assumptions (80% replication).
- 29.2% CAGR (Optimistic): Reflects potential upside in premium collectible sneaker demand.
- ~12.8% Discount to Fair Value: Attractive entry after fees, based on 15 validated sales points.
- Sharpe Ratio of 0.70: Strong relative return against volatility, outperforming the SMI (0.61).
- 90% VaR Threshold: Indicates high probability of exceeding €17,700 in value after 5 years.
- Standard Deviation (33.8%): Typical market fluctuation in high-end sneaker collectibles.
- Risk Rating “B”: Balanced profile for portfolios seeking culture-backed alternative assets.
Exit Options at Maturity 🚪
We will manage the exit strategy on behalf of our investors, ensuring the best possible outcome based on market conditions at the time. Depending on the value of the model and the prevailing market situation, we can either sell the sneakers privately to a collector or take it to auction. Both options are carefully considered, and we will choose the one that maximizes the return for our investors.
We will manage the exit strategy on behalf of our investors, ensuring the best possible outcome based on market conditions at the time. Depending on the value of the model and the prevailing market situation, we can either sell the sneakers privately to a collector or take it to auction. Both options are carefully considered, and we will choose the one that maximizes the return for our investors.
Why Invest in This Category? 👟
Sneakers have evolved from sportswear into high-value, collectible assets, gaining popularity as blue-chip investments. Their appeal is driven by cultural shifts, celebrity endorsements, and smart marketing. Today, sneakers sit at the intersection of fashion, art, and collectibles, fueling a booming secondary market. The global sneaker market is projected to reach USD 138,130 million by 2028, with a 7.2% annual growth rate. Historically, sneakers have shown impressive returns, with examples like the Jordan 1 Retro High Off-White Chicago delivering a 116% annualized performance over five years. This strong market growth and cultural relevance make sneakers a compelling investment opportunity.
Sneakers have evolved from sportswear into high-value, collectible assets, gaining popularity as blue-chip investments. Their appeal is driven by cultural shifts, celebrity endorsements, and smart marketing. Today, sneakers sit at the intersection of fashion, art, and collectibles, fueling a booming secondary market. The global sneaker market is projected to reach USD 138,130 million by 2028, with a 7.2% annual growth rate. Historically, sneakers have shown impressive returns, with examples like the Jordan 1 Retro High Off-White Chicago delivering a 116% annualized performance over five years. This strong market growth and cultural relevance make sneakers a compelling investment opportunity.
Why Invest in This Asset? 💎
The Air Jordan 1 Colette Friends & Family occupies a unique space in sneaker culture — a hyper-limited tribute to one of the most influential fashion retailers of its time. Colette, often referred to as “the world’s coolest store,” helped define global streetwear from the early 2000s until its closure in 2017. This commemorative sneaker was never sold publicly, with fewer than 80 pairs distributed privately, elevating its status among collectors and fashion historians alike.
With Colette’s enduring cultural cachet and the strong crossover appeal between sneaker enthusiasts and fashion aficionados, demand for this model has remained high. Auction house listings from Sotheby’s, Christie’s, and Heritage confirm steady sales in the €10,000–€19,000 range over the past three years. Recent private sales and resale platform listings show prices ranging from €15,000 to over €36,000, depending on condition.
Our valuation is grounded in a weighted model of verified StockX trades (size EU 41) and inflation-adjusted auction data, arriving at a fair value of €18,398. The offered entry price of €14,000 — or €16,050 after fees — reflects a 12.8% discount, providing embedded upside potential.
From a performance perspective, this sneaker aligns with strong historical appreciation. Between 2018 and 2021, the size EU 41 achieved a CAGR of 32.8%. Our conservative net ROI projection of 22.8% p.a. (balanced scenario) is supported by 15 sales points across platforms.
Combining rarity, cultural legacy, and verified market growth, the Air Jordan 1 Colette Friends & Family emerges as one of the most culturally rich and historically validated assets in the collectible sneaker market.
The Air Jordan 1 Colette Friends & Family occupies a unique space in sneaker culture — a hyper-limited tribute to one of the most influential fashion retailers of its time. Colette, often referred to as “the world’s coolest store,” helped define global streetwear from the early 2000s until its closure in 2017. This commemorative sneaker was never sold publicly, with fewer than 80 pairs distributed privately, elevating its status among collectors and fashion historians alike.
With Colette’s enduring cultural cachet and the strong crossover appeal between sneaker enthusiasts and fashion aficionados, demand for this model has remained high. Auction house listings from Sotheby’s, Christie’s, and Heritage confirm steady sales in the €10,000–€19,000 range over the past three years. Recent private sales and resale platform listings show prices ranging from €15,000 to over €36,000, depending on condition.
Our valuation is grounded in a weighted model of verified StockX trades (size EU 41) and inflation-adjusted auction data, arriving at a fair value of €18,398. The offered entry price of €14,000 — or €16,050 after fees — reflects a 12.8% discount, providing embedded upside potential.
From a performance perspective, this sneaker aligns with strong historical appreciation. Between 2018 and 2021, the size EU 41 achieved a CAGR of 32.8%. Our conservative net ROI projection of 22.8% p.a. (balanced scenario) is supported by 15 sales points across platforms.
Combining rarity, cultural legacy, and verified market growth, the Air Jordan 1 Colette Friends & Family emerges as one of the most culturally rich and historically validated assets in the collectible sneaker market.
Conclusion 🎯
Few sneakers carry the narrative weight, market validation, and exclusivity of the Jordan 1 Colette Friends & Family. With robust data backing and cultural depth, it presents a rare opportunity to hold a fashion icon — at a discounted entry price and with strong historical performance to support the outlook.
Few sneakers carry the narrative weight, market validation, and exclusivity of the Jordan 1 Colette Friends & Family. With robust data backing and cultural depth, it presents a rare opportunity to hold a fashion icon — at a discounted entry price and with strong historical performance to support the outlook.
Expert
Suwoo SB
Suwoo SB deals in luxury goods with a focus on sneakers and handbags. The company buys, sells, and offers consignment services for other sellers. Leveraging a deep network and expertise in rare, limited sneakers, SUWOO SB has become one of the leading resellers worldwide.
Additional details
Asset ID
04b4a934-cef3-4470-a442-d5e020cf42f2
Brand
Jordan
Name
Jordan 1 Colette Friends & Family
Material
Leather
Publication year
2017
