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The Kelly Bag, is an iconic handbag designed by the French luxury brand Hermès in 1935 and released under the name Sac-à-Depêche. It was later renamed after the American actress and Princess of Monaco, Grace Kelly, who was often seen carrying the bag in the 1950s. According to legend, Grace Kelly used the bag to conceal her pregnancy from the paparazzi and the public eye, which only added to its mystique and allure. Since then, the Kelly bag has become one of the most recognizable and sought-after luxury handbags in the world, known for its timeless style, quality craftsmanship, and unmistakable elegance. 
 
The most expensive handbag ever sold in auction history was a Kelly: an exceptional, matte white Himalaya Niloticus Crocodile Diamond Retourné Kelly 35 with 18k white gold and diamond hardware. The auction was in 2021 at Christie's in Hong Kong. 
 
Today, the Kelly bag is available in a range of sizes and materials, including leather, crocodile, and ostrich, and continues to be one of the most popular and enduring symbols of luxury fashion. 
 
Hermes are known for their strict purchasing policies, which can limit the number of bags that an individual can purchase each year, if they can even purhcase. The producer determines who is allowed to purchase one of the coveted handbags in the first place. Production is deliberately limited. Similar to a Rolex watch, buyers have to put up with waiting periods of several years. To avoid these waiting periods, customers switch to the secondary market. Even bags with signs of wear after several years of use still fetch prices of over 10,000 euros. This underlines the enormous scarcity and high demand.

The price of € 34,900 includes the Splint Invest platform fee and external maintenance costs of € 3,050. € 31,850 can be allocated to the bag. 
Platform Fee Splint Invest:&nbsp;Compensation for the tokenization of the assets, the maintenance as well as the further development of the application and the costs related to the research and maintenance of the expert network. 
External maintenance costs: Shipping, handling, as well as years storage and insurance for the whole investment horizon.

Variable Costs

Berner Kantonalbank AG BEKB | BCBE, Bundesplatz 8, 3011 Bern

30602 Hermés Kelly Bag 2021 Epsom

The average annual increase in value of the coveted Birkin bags since 1985 is 14.2%, and the Kelly bags show practically the same values. 
 
Our model, the Vert Criquet Mini Kelly has risen by 9.75% in the last 12 months alone.

Return

The production volume is kept at low level by Hermès. This leads to annual price increases of 5 up to 10 % for the primary market of Kelly bags. 
 
The prices on the secondary market follow the increase on the primary market. 
 
The annual production of the Kelly bag is at around 20,000 pieces.

Stability

The timeless Kelly Bag has been produced for almost 90 years.&nbsp;

Three reasons to invest

<ul>
	<li>The Mini Kelly has doubled in price since it’s release in 2016.</li>
	<li>Vert Criquet Mini Kelly has gone up by 9.75% in the last 12 months alone.</li>
	<li>According to 2,033 Sotheby's auction results over the last 5 years, bags in the Vert Criquet colour achieve the highest premium.</li>
</ul>

Hermès, Kelly, Mini 20cm, Epsom, Vert Criquet

This handbag was launched in 1935 as Sac-à-Depêches. The actress Grace Kelly fell in love with the bag and was photographed with it. Many customers subsequently spoke of the Grace Kelly bag, after which Hermès renamed it the Kelly bag. 
 
Quality is of the utmost importance, and even today, the bags are handmade from the finest materials. The production time is 40 hours per bag.

Track Record

Threads offers a personalised luxury shopping and styling service. Think of Threads as your very own fashion concierge. Their mission is to make sure you’re always one step ahead of the curve with trend updates, bespoke edits and access to even the hardest-to-find designer collections. 
 
Launched by Founder and CEO Sophie Hill in 2009, their pioneering approach combines social media and online shopping with 1:1 chat platforms, enabling them to connect in a uniquely personal way for the ultimate luxury styling service.

Threads Styling

Having previously worked for a global concierge company prior to Threads, Melissa has an expert knowledge of Hermès bags, as well as luxury products such as Watches and Fine Jewellery and has a career that has spanned over 9 years.During that time, Melissa has witnessed how fashion trends have affected the growth of the luxury market and similarly, how Hermès have maintained their position as a market leader throughout. Melissa's wish list Hermès bag would be a Bordeaux Crocodile Birkin or a Mini Kelly in Quebracho.&nbsp;

This is a concrete investment opportunity in which we have recalculated the expected performance given by the external expert (Threads Styling Ltd) and have thus checked whether a positive return can be expected after deducting all costs for storage and insurance. Furthermore, we have verified the existence, proper storage and insurance of the bag.

Hermès, Kelly, Mini 20cm, Epsom, Vert Criquet

Asset's Life Cycle Details

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Aurelio

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