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"Everything started with this sneaker! An incredible story and a unique opportunity to invest in a piece of history." - Constantin Philippi, Sneaker Expert 
 
Why Invest in the Nike Air Jordan 1 OG 1985 Bred? 
The Most Iconic Silhouette 
The Nike “Air Jordan 1” is the most iconic silhouette in sneaker history—both in the streetwear scene and the basketball world. The original Air Jordan 1 from 1985 marks the beginning of the Air Jordan brand for Nike. Designed by Peter Moore, the sneaker has been a timeless classic since its release in 1985. 
 
The Introduction of the Signature Line 
In 1984, Nike introduced Michael Jordan's own signature line of shoes and clothing, a decisive step that convinced him to sign with the brand. This groundbreaking approach was the first of its kind for Nike and paved the way for the many player collaborations that followed. The term “Air Jordan” was coined by Michael Jordan’s agent David Falk, inspired by the air-filled soles of Nike shoes and Jordan’s soaring playing style. 
 
A Continuing Tradition 
The original Air Jordan 1s were so successful that Nike continued to release new Air Jordan models each season, a tradition that has continued even after Jordan’s retirement. Since their inception, Air Jordans have embodied the pinnacle of sneaker design, known for their quality, craftsmanship, innovative materials, performance, and style. 
 
The “Bred” Model 
A notable example is the black and red, or “Bred,” Jordan 1. A pristine pair from 1985, this model gained fame through the controversial “Banned” Nike commercial. 
 
The Controversy of the “Banned” Air Ships 
In 1984, Jordan's black and red Air Ships caused a stir when the NBA sent a letter to Nike in February 1985, stating that the shoes violated the league’s uniform regulations. Nike capitalized on this controversy with an ad campaign highlighting Jordan’s “banned” shoes, stating: “The NBA threw them out of the game, fortunately, the NBA can’t stop you from wearing them.” 
 
An Act of Defiance 
Despite the ban, Jordan and Nike did not relent. While Jordan excelled in the 1984-1985 season, he continued to wear the shoes and had to pay a $5,000 fine for each game. Nike covered the fines, which was a significant expense for the company at the time, but this act of defiance established a legacy that helped the Jordan brand grow into a company valued at over $2 billion. 
 
The Birth of the Air Jordan Brand 
The Air Jordan brand emerged from this iconic campaign and solidified Michael Jordan’s status as a style pioneer in the league. 
 
Historical Value Appreciation 
Sold for $64.99 in 1985, few sneakers have seen such a high increase in value. In 2020, a pair sold for $15,120 at Sotheby's, in 2022 for €27,300 at StockX, and in November 2023 for $35,000 at Heritage Auctions. This represents an annualized value increase of 18% over the last 38 years. Logically, there are hardly any new, untouched examples from that year left. Additionally, our example comes with the original hangtag, which is extremely rare.

The price of 30,700 € includes the Splint Invest platform fee and external maintenance costs of 2,700 €. 28,000 € can be allocated to the asset. 
Platform Fee Splint Invest: Compensation for the tokenization of the assets, the maintenance as well as the further development of the application and the costs related to the research and maintenance of the expert network. 
External maintenance costs: Shipping, handling, as well as storage and insurance over the whole investment horizon.

Variable Costs

Berner Kantonalbank AG BEKB | BCBE, Bundesplatz 8, 3011 Bern

41707_Nike Air Jordan 1985

Sold for $64.99 in 1985, few sneakers have seen such a high increase in value. In 2020, a pair sold for $15,120 at Sotheby's, in 2022 for €27,300 at StockX, and in November 2023 for $35,000 at Heritage Auctions. This represents an annualized value increase of 18% over the last 38 years.

Return

Since its release in 1985 this model showed a high price stability as it is considered as one of the groundbreaking models. The prices since its first release is higher compared to other sneakers.

Stability

Release on: 28&nbsp;May 2024 - 06:00 PM CEST 
 
The shoe was released in 1985, and therefore, hardly any new, untouched examples from that year still exist. Additionally, our example comes with the original hangtag, which is extremely rare.

Nike Air Jordan 1 OG 1985 Bred

The Nike “Air Jordan 1” is the most iconic silhouette in sneaker history—both in the streetwear scene and the basketball world. The original Air Jordan 1 from 1985 marks the beginning of the Air Jordan brand for Nike. Designed by Peter Moore, the sneaker has been a timeless classic since its release in 1985.

Track Record

I'm Constantin Philippi, a collector turned entrepreneur specializing in luxury collectibles since 2010. Explore my world of sneakers, art, toys, and modern treasures, each telling a unique story and serving as an investment. Every piece in my collection is a gateway to history, creativity, emotion, and potential profit.

I am Constantin Philippi, an avid collector and entrepreneur deeply immersed in the world of luxury collectibles since 2010. What began as a personal passion quickly evolved into a thriving business dedicated to curating the finest in sneaker and modern collectibles. 
 
In my exclusive realm, you'll find an exquisite array of treasures, each meticulously chosen to embody a fusion of style, artistry, and rarity. From limited edition sneakers that tell a story with every stitch, to modern art pieces that captivate the imagination, I specialize in curating a diverse range of items that appeal to discerning collectors worldwide. 
 
Embracing the ever-evolving landscape of collectibles, my offerings extend beyond sneakers to include an eclectic mix of modern delights. Dive into a world of art and zeitgeist assets that resonate with cultural significance. Each piece is a testament to my unwavering commitment to quality and authenticity. 
 
Whether you're a seasoned collector or a newcomer to the world of luxury treasures, Constantin Philippi offers a sanctuary for those who seek the extraordinary. Let us embark on this journey together, where every acquisition becomes a piece of a larger story, told through the lens of passion and dedication.

Constantin Philippi

This is a concrete investment opportunity in which we have recalculated the expected performance given by the external expert (Constantin Philippi) and have thus checked whether a positive return can be expected after deducting all costs for storage and insurance. Furthermore, we have verified the existence, proper storage and insurance of the asset.

Nike Air Jordan 1 OG 1985 Bred

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