Nike Air Jordan 1 OG 1985 Bred
Main reasons to invest
Return Potential📈: An investment of 500 EUR is projected to be worth approximately 1,005 EUR in 5 years.
Cost-to-Return Ratio⚖️: With just 2.8% annual total costs (including exit fees), your net profit could be 15.0% per year.
The Origin 👟: These sneakers are an iconic piece of history that revolutionized sneaker culture and enjoy worldwide recognition. Their limited availability significantly increases their collector value, making them a valuable investment. The high quality and timeless design of the Air Jordan 1 represent enduring style that transcends fashion trends.
Description
"Everything started with this sneaker! An incredible story and a unique opportunity to invest in a piece of history." - Constantin Philippi, Sneaker Expert
Why Invest in the Nike Air Jordan 1 OG 1985 Bred?
The Most Iconic Silhouette
The Nike “Air Jordan 1” is the most iconic silhouette in sneaker history—both in the streetwear scene and the basketball world. The original Air Jordan 1 from 1985 marks the beginning of the Air Jordan brand for Nike. Designed by Peter Moore, the sneaker has been a timeless classic since its release in 1985.
The Introduction of the Signature Line
In 1984, Nike introduced Michael Jordan's own signature line of shoes and clothing, a decisive step that convinced him to sign with the brand. This groundbreaking approach was the first of its kind for Nike and paved the way for the many player collaborations that followed. The term “Air Jordan” was coined by Michael Jordan’s agent David Falk, inspired by the air-filled soles of Nike shoes and Jordan’s soaring playing style.
A Continuing Tradition
The original Air Jordan 1s were so successful that Nike continued to release new Air Jordan models each season, a tradition that has continued even after Jordan’s retirement. Since their inception, Air Jordans have embodied the pinnacle of sneaker design, known for their quality, craftsmanship, innovative materials, performance, and style.
The “Bred” Model
A notable example is the black and red, or “Bred,” Jordan 1. A pristine pair from 1985, this model gained fame through the controversial “Banned” Nike commercial.
The Controversy of the “Banned” Air Ships
In 1984, Jordan's black and red Air Ships caused a stir when the NBA sent a letter to Nike in February 1985, stating that the shoes violated the league’s uniform regulations. Nike capitalized on this controversy with an ad campaign highlighting Jordan’s “banned” shoes, stating: “The NBA threw them out of the game, fortunately, the NBA can’t stop you from wearing them.”
An Act of Defiance
Despite the ban, Jordan and Nike did not relent. While Jordan excelled in the 1984-1985 season, he continued to wear the shoes and had to pay a $5,000 fine for each game. Nike covered the fines, which was a significant expense for the company at the time, but this act of defiance established a legacy that helped the Jordan brand grow into a company valued at over $2 billion.
The Birth of the Air Jordan Brand
The Air Jordan brand emerged from this iconic campaign and solidified Michael Jordan’s status as a style pioneer in the league.
Historical Value Appreciation
Sold for $64.99 in 1985, few sneakers have seen such a high increase in value. In 2020, a pair sold for $15,120 at Sotheby's, in 2022 for €27,300 at StockX, and in November 2023 for $35,000 at Heritage Auctions. This represents an annualized value increase of 18% over the last 38 years. Logically, there are hardly any new, untouched examples from that year left. Additionally, our example comes with the original hangtag, which is extremely rare.
Expert
I'm Constantin Philippi, a collector turned entrepreneur specializing in luxury collectibles since 2010. Explore my world of sneakers, art, toys, and modern treasures, each telling a unique story and serving as an investment. Every piece in my collection is a gateway to history, creativity, emotion, and potential profit.
