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"Investing in Gris Misty and Permabrass hardware is lucrative due to the high demand for new color releases and the exclusivity of the matte gold hardware, particularly sought after on Special Order Horseshoe bags."&nbsp;- Melissa Afonso, Expert at Threads Styling. 
 
Why invest in a Kelly Bag? 
The Enduring Charm and Sophistication of the Iconic Kelly Bag 
Originally known as the Sac-à-Depêche and crafted by the prestigious French luxury house Hermès in 1935, the iconic Kelly Bag later garnered its name from the revered American actress and Princess of Monaco, Grace Kelly. Grace Kelly's association with the bag, particularly using it to shield her pregnancy from the paparazzi, added to its allure and enigma. Since then, the Kelly bag has become synonymous with timeless elegance, impeccable craftsmanship, and unparalleled style, establishing itself as one of the most sought-after luxury handbags globally. 
 
Exclusivity and Rarity in the Hermès Market 
Hermès is famed for its stringent buying policies, which restrict the number of bags an individual can purchase annually. By deliberately maintaining limited production, the brand ensures waiting periods of several years for prospective buyers. Consequently, the secondary market emerges as a preferred avenue for those seeking to circumvent waiting lists. Even pre-owned Kelly bags in heavily used condition command prices surpassing 10,000 euros, underscoring their extraordinary scarcity and desirability. 
 
Why a Mini Kelly? 
The Mini Kelly is a downsized version of the classic Kelly bag, designed for those who prefer a more compact and lightweight option. Despite its smaller size, it retains all the hallmark features of the larger Kelly, including the meticulous craftsmanship and luxurious materials. The Mini Kelly is highly coveted among fashion enthusiasts and collectors due to its rarity and exclusivity. It's often seen as a symbol of sophistication and refinement, making it a timeless accessory that transcends trends. Its diminutive size adds to its charm, making it an ideal choice for occasions where a smaller bag is preferred, while still making a bold fashion statement. 
 
Origins and Evolution 
The earliest known Mini Kelly dates back to 1957 and was produced with a mid-length shoulder strap. However, the iconic round top-handle, which collectors affectionately refer to as the “bracelet handle,” didn’t make an appearance until 1980. 
The original Mini Kelly wasn’t an instant hit during its debut era. Despite being beloved by fashion-forward icons like Elizabeth Taylor (who owned three in her collection), it was generally considered too small for most women, especially during a time when larger bags were in vogue. 
 
Auctions presence 
In the eight years since the Hermès Mini Kelly 20 II was released, it’s auction prices have have remained elevated. The Mini Kelly sells for $8,000 in Epsom and $8,500 in Chèvre in Hermès boutiques but is selling for multiples of this value on the secondary market. This exciting new rendition of a timeless bag has proven to be a runaway success and smash hit with both experienced and young Hermès collectors. During the first years that these bags appeared at auction they averaged over $15,000, eclipsing the value of vintage Mini Kelly from the start. Since then, prices for all Mini Kelly bags have risen dramatically, with the average auction price in 2023 averaging $25,000-$30,000. 
 
The 2024 outlook for the Hermès , Mini Kelly remains optimistic, with continued high demand. Leather Mini Kelly bags, labeled as "store fresh," are still fetching prices around $30,000 to $40,000 on platforms like Sotheby's, and sometimes even higher at auctions, depending on factors like color and production year. Although we're not observing the same peak prices as in 2022, demand remains robust. Leather Mini Kelly bags are preferred over exotic or vintage versions, maintaining their popularity among Hermès clientele. Despite fashion editors and designers shifting attention towards larger bags, mini bags, including the Mini Kelly, continue to be in high demand. The trend of layering smaller mini bags with micro bags remains prevalent in 2024. Additionally, the anticipated release of the leather Birkin 20 is expected to generate even more excitement, further fueling the frenzy surrounding mini bags.

The price of €31,200 includes the Splint Invest platform fee and external maintenance costs of €2,250. €28,950 can be allocated to the bag. 
Platform Fee Splint Invest:&nbsp;Compensation for the tokenization of the assets, the maintenance as well as the further development of the application and the costs related to the research and maintenance of the expert network. 
External maintenance costs: Shipping, handling, as well as years storage and insurance for the whole investment horizon.

Variable Costs

Berner Kantonalbank AG BEKB | BCBE, Bundesplatz 8, 3011 Bern

40606_Hermès Kelly_Permabrass

The average annual increase in value of the sought-after bags since 1980 is at 14.2%. 
 
According to the 2023 wealth report of Knight Frank the prices for collectible handbags increased by 67&nbsp;% over the last 10 years.

Return

The production volume is kept at low level by Hermès. This leads to annual price increases of 5 up to 10 % for the primary market of Kelly bags. 
 
The prices on the secondary market follow the increase on the primary market. 
 
The annual production of the Kelly bag is around 20,000 pieces.

Stability

Gris Misty is a brand new color for 2024, and demand for new colors is particularly high. New color releases tend to happen only once a year.

Hermès, Mini Kelly, Permabrass

This handbag was launched in 1935 as Sac-à-Depêches. The actress Grace Kelly fell in love with the bag and was photographed with it. Many customers subsequently spoke of the Grace Kelly bag, after which Hermès renamed it the Kelly bag. 
 
Quality is of the utmost importance, and even today, the bags are handmade from the finest materials. The production time is 40 hours per bag.

Track Record

Threads offers a personalised luxury shopping and styling service. Think of Threads as your very own fashion concierge. Their mission is to make sure you’re always one step ahead of the curve with trend updates, bespoke edits and access to even the hardest-to-find designer collections. 
 
Launched by Founder and CEO Sophie Hill in 2009, their pioneering approach combines social media and online shopping with 1:1 chat platforms, enabling them to connect in a uniquely personal way for the ultimate luxury styling service.

Threads Styling

Having previously worked for a global concierge company prior to Threads, Melissa has an expert knowledge of Hermès bags, as well as luxury products such as Watches and Fine Jewellery and has a career that has spanned over 9 years.During that time, Melissa has witnessed how fashion trends have affected the growth of the luxury market and similarly, how Hermès have maintained their position as a market leader throughout. Melissa's wish list Hermès bag would be a Bordeaux Crocodile Birkin or a Mini Kelly in Quebracho.&nbsp;

This is a concrete investment opportunity in which we have recalculated the expected performance given by the external expert (Threads Styling&nbsp;Ltd) and have thus checked whether a positive return can be expected after deducting all costs for storage and insurance. Furthermore, we have verified the existence, proper storage and insurance of the bag.

Hermès, Mini Kelly, Permabrass

Asset's Life Cycle Details

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Documents

Aurelio

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