Nike x Louis Vuitton Air Force 1 "Purple" Friends & Family (1-of-15)

Investment Thesis 📝

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Ultra-Rare Grail at a Benchmark-Based Discount
This purple Friends & Family Air Force 1 is offered at a strategically attractive price. Similar Louis Vuitton x Nike F&F sneakers have traded for up to €136k. Its unmatched rarity, deadstock status, and full provenance make it a compelling pick for collectors looking for a legit, undervalued blue-chip sneaker investment.

High Cultural Value from a Global Icon
With fewer than 15 known pairs and no public sales to date, this is the ultimate Virgil Abloh artefact. It’s not just a sneaker—it’s the rarest expression of a designer whose legacy now drives cultural and financial value. This pair is iconic, inaccessible, and historically irreplaceable.

Valuation – Strong Risk-Adjusted Potential
Driven by top-tier rarity and benchmark comps, this pair is projected to grow 22.8% p.a. (balanced) to 37.8% (ambitious). With a Sharpe ratio of 0.67 and defensible downside risk, it offers asymmetric upside in the collectible sneaker segment—ideal for investors targeting alpha through cultural capital.

Exit Options at Maturity 🚪

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We will manage the exit strategy on behalf of our investors, ensuring the best possible outcome based on market conditions at the time. Depending on the value of the model and the prevailing market situation, we can either sell the sneakers privately to a collector or take it to auction. Both options are carefully considered, and we will choose the one that maximizes the return for our investors.

Why Invest in This Category? 👟

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Sneakers have evolved from sportswear into high-value, collectible assets, gaining popularity as blue-chip investments. Their appeal is driven by cultural shifts, celebrity endorsements, and smart marketing. Today, sneakers sit at the intersection of fashion, art, and collectibles, fueling a booming secondary market. The global sneaker market is projected to reach USD 138,130 million by 2028, with a 7.2% annual growth rate. Historically, sneakers have shown impressive returns, with examples like the Jordan 1 Retro High Off-White Chicago delivering a 116% annualized performance over five years. This strong market growth and cultural relevance make sneakers a compelling investment opportunity.

Why Invest in This Asset? 💎

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The Nike x Louis Vuitton Air Force 1 “Purple” Friends & Family is the crown jewel of sneaker culture—rarer than any Sotheby’s edition, unseen on any secondary market, and virtually unattainable even for the wealthiest collectors. Created exclusively for the inner circle of the late Virgil Abloh, this sneaker was never released, never sold, and never even offered for public auction.

While Sotheby’s editions of the LV x Nike AF1s were limited to 200 pairs and have sold for up to €136,000 in this exact size (US 12), the “Purple” Friends & Family colorway surpasses them all in rarity. Experts believe the real quantity in circulation is significantly below the often-quoted 15 pairs—perhaps even in the single digits. There has never been a public sale of this version, making this not just rare, but mythic.

The shoe is deadstock—brand new and unworn—and comes with original packaging. Crafted from premium leather and designed under the creative direction of Abloh, its visual impact is immediate: a bold purple upper, classic AF1 silhouette, and unmistakable Louis Vuitton monogram. The sneaker blends high fashion with street culture like no other item on earth.

Its symbolic and market value is deeply intertwined with the legacy of Virgil Abloh. Posthumously, his designs have surged in cultural relevance and collectibility. Just as collectors chase the rarest Basquiats or Warhols, this sneaker now occupies that upper echelon of investment-grade fashion artifacts. It’s not just a shoe—it’s a cultural relic with runway credibility and street legend status.

Context in Time ⏳

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Released in 2022, shortly after Virgil Abloh’s untimely passing, the Purple F&F Air Force 1 emerged at a pivotal moment in fashion history. It represents the final chapter of Abloh’s vision—where luxury, streetwear, and storytelling collided. As the global appetite for ultra-rare collectibles grew, this sneaker solidified its role not just as a tribute to Abloh, but as an enduring symbol of a design revolution.

Conclusion 🎯

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With unmatched rarity, cultural significance, and zero market presence to date, the Purple Friends & Family Air Force 1 is the ultimate collector asset. It’s more than a sneaker—it's modern history sealed in leather and luxury. When it finally surfaces, it won’t just sell—it will make headlines.