LEGO Creator Postcards (450 Sets)

Investment Thesis 📝

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1. Attractive Entry Point with Proven Scarcity Upside
The bundle was acquired for €13,900 excl. VAT, while the lowest current market prices for the same 450 sets total over €15,900 (per toppreise.ch), reflecting a notable price advantage at entry. Additionally, three sets (Australia, Beijing, Paris) are already retired and have seen price increases ranging from 28% to 111% in a short time frame, underscoring the strong post-retirement appreciation trend for small-format LEGO sets.

2. Global Appeal and Culturally Anchored Demand
The postcard theme encompasses globally iconic cities (e.g., New York, London, Tokyo), increasing cross-market resale potential. The accessible format and visual appeal encourage completionist behavior among collectors. These internationally themed mini-sets tap into tourist sentiment, expatriate nostalgia, and pop culture familiarity—broadening liquidity across various demographics and resale platforms (BrickLink, BrickEconomy, eBay).

3. Forecasted Returns Backed by Historical Benchmarks
Conservative modeling over a 6-year period delivers compelling return projections:
Base Case (50% probability): €32,700 → CAGR: 13.9%
Optimistic Case (60% historical probability): €42,100 → CAGR: 18.8%
Net of platform and exit fees, this translates to an expected net annual return of 11.9%, outperforming many traditional assets in the same risk bracket.

Exit Options at Maturity 🚪

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We will manage the exit strategy on behalf of our investors, ensuring the best possible outcome based on market conditions at the time. Depending on the value of the models and the prevailing market situation, we can either sell the sets privately to a wholeseller or to individual collectors. Both options are carefully considered, and we will choose the one that maximizes the return for our investors.

Why Invest in This Category? 🎨

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Investing in LEGO sets offers strong potential for returns due to their limited production runs, high collectibility, and consistent demand. Many LEGO sets, especially themed or limited-edition releases, appreciate in value after they are discontinued, sometimes significantly. LEGO appeals to a wide range of buyers, from collectors to casual enthusiasts, ensuring a steady secondary market. Additionally, LEGO sets hold value well over time and often outpace more traditional investments in terms of percentage growth. This makes them an attractive, low-risk option for investors seeking both short-term and long-term returns.

Why Invest in This Asset? 💎

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The LEGO Creator Postcards I bundle is a curated portfolio of six buildable cityscapes featuring iconic global destinations — New York, London, Tokyo, Paris, Beijing, and Australia — each in charming miniature form. Several of these sets are approaching or have reached retirement, and early data shows significant post-EOL appreciation: Paris rose 181.7%, Australia 111.3%, and Beijing 27.9%. These strong movements underscore the historic performance of regionally themed LEGO sets in the aftermarket.

Sets like New York and London, already exceeding their average theme lifespan of ~22 months, are next in line to retire. Japan’s set is confirmed as exiting markets soon. Retirement risk isn’t a liability here — it’s the very engine of value creation. Most postcard sets include multiple cultural landmarks, sticker sheets in different languages, and customized plaques, enhancing display appeal and global collector demand.

Acquired at €13,900 excl. VAT (vs.€15,900+ current lowest online bundle prices), this asset offers attractive entry point leverage. With build counts ranging from 191 to 277 pieces, these sets remain affordable, giftable, and liquid on resale platforms like BrickLink and eBay.

In short, the bundle offers cultural charm, international appeal, low volatility, and scarcity-driven upside — an ideal fit for mid-term holding (4–6 years). With its strong thematic cohesion and market timing, LEGO Creator Postcards I provides both collectible joy and measurable capital appreciation.

Context in Time ⏳

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As of April 2025, LEGO has already retired the Australia, Beijing, and Paris Postcards, accelerating scarcity just as global demand for culturally themed sets is surging. With three more expected to retire by 2026, this bundle sits perfectly between active production and peak secondary market appeal — an ideal acquisition timing that positions investors for maximum upside through controlled supply and active collector interest over the next 4 to 6 years.

Conclusion 🎯

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The LEGO Creator Postcards I bundle combines global cultural appeal with limited availability, strong historical price appreciation, and a compelling entry discount. With three sets already retired and more nearing EOL, this asset offers an exceptional mid-term opportunity for stable, above-average returns driven by collector demand and strategic market timing.