Jayson Tatum, 2023 Prizm Logoman Auto 1 of 1 PSA 9 + 10 Auto

Why Invest in This Card?

The Unique Championship Logoman Card
This is the only Jayson Tatum championship-winning year Logoman autograph 1 of 1 card released so far. It was introduced through a competitive and innovative Dutch auction on the blockchain, winning on November 17, 2023, during the championship-winning 2023-24 season (referred to as the 2023 season). It is also one of only four possible Tatum cards (one per year) with the Prizm + Logoman autograph 1/1 configuration—two highly sought-after attributes in ultra-modern sports cards (post-2012). Given that Tatum has not signed cards recently and that Fanatics will take over the NBA license in two years, this card is likely to be his very last Logoman autograph 1/1 produced by Panini America.

History of Auto Patch and Logoman Cards
Auto Patch cards were first introduced by Upper Deck in the 1997-98 Game Jersey Auto /23 set, featuring multiple color swatches. Auto Patch cards featuring multiple players were introduced in 2000. Logoman autograph 1/1 cards made their debut in 2002, initially with three players and three variations each. By 2003, the Ultimate Collection introduced Logoman autograph 1/1 cards without variations and with a full set of signers. These cards are designed to connect collectors with the game, as the patches or Logoman pieces were cut from jerseys worn by players during games or events. Panini America began introducing Logoman autograph 1/1 cards in several of its top-tier auto patch brands and started featuring Prizm Logoman autograph 1/1 cards in 2020. These cards are now among the most desirable in the hobby, with the highest Panini Logoman autograph 1/1 card being Curry’s, sold at $5.9 million.

The Appeal of Prizm Cards
Prizm cards feature a reflective metallic-like surface with intense shine and were first introduced in NBA cards in 2012. They are among the most popular and sought-after pure cards from the Panini era. The highest realized Prizm card is Giannis' at $1.14 million (mosaic parallel, with true black potentially fetching more under equal conditions).

Innovative Release Methods
In 2020, Panini innovatively combined the popular Prizm and Logoman autograph 1/1 concepts into a highly exclusive Prizm Logoman autograph 1/1 set. These unique cards, which had never been available in this form before, were released through a Dutch auction on the blockchain. This auction format, where the price decreases until the card is bought, making collectors compete against themselves in the fear of losing to the perceived strong competitions. The physical card is sent to the winner of the auction.

End of an Era
This release was annual from 2020 to 2023 and has now completely stopped, making this edition the final one. Tatum’s team won the championship during this release cycle, leading the Celtics to their NBA-leading 18th title, surpassing their archrival Lakers. This achievement is significant and fulfills Celtics’ legend Bob Cousy's wish.

Desirability of Championship Year Releases
Championship-winning year releases are highly desirable, and aligning the best card release with a significant sports moment is rare. This is the first such attribute for a Tatum card, as the last Celtics championship was in 2008, and Tatum joined the league in 2017.

Current Market Context
So far this season, no other Logoman autographed cards have been released, and Tatum has only signed one card /10 released early in the lineup. Therefore, this card is likely to be Tatum’s only championship-winning year Logoman autograph 1/1 card in the Panini era and potentially his last Panini Logoman autograph 1/1 card, as Panini will no longer produce NBA-licensed cards in two years.

Design and Exclusivity
The design of this card closely resembles the Prizm pure cards (without autographs or memorabilia) from pack releases and is one of only four such cards ever released. This similarity adds to its appeal. The card’s parallel color is gold vinyl, which is visually striking and similar to Topps’ superfractors—expected to be a staple in the hobby for the next 20 years. No other Prizm gold vinyl cards exist in the NBA outside of this specific card, making it extremely exclusive with high recognition potential for decades.

Tatum's Achievements and Market Value
Tatum is the first player since Jokic’s rookie class to win a championship as the main player of his team. His career trajectory is exceptional among young NBA superstars. He won his first championship in the same year as Michael Jordan and earlier than LeBron James. Tatum scored the second-most playoff points in a rookie season (351 points) and holds the record for the highest Game 7 score in NBA history (51 points). He has also led his team in points, assists, and rebounds during the championship run, becoming only the sixth player in NBA history to do so. Tatum has most playoffs points (2711 points) before 27th birthday among all players in NBA history, surpassing Kobe Bryant.

Future Prospects
Tatum’s Celtics team remains intact after free agency, with all key players signed to long-term contracts, positioning them for more championships in the near future. Tatum has signed the largest contract in NBA history ($314 million over 5 years) and is the first player to earn $70 million a year (starting in the 2029-30 season). He has been named to the All-NBA First Team three times in a row and is the only U.S. player to receive such honors in the past two years. Tatum is also featured on the cover of 2k25 and the 70th-anniversary issue of Sports Illustrated, and has the top 3 highest-selling jerseys this NBA season, alongside Curry and LeBron. Additionally, he is one of the earliest signees of the Jordan Brand, recently unveiling the 3rd generation Tatum 3 at the Olympics.

Panini’s Legacy and Innovation
Panini Group, founded in 1961, entered the U.S. card manufacturing market through Panini America in 2009. Panini was an early adopter of blockchain technology for sports cards, starting in January 2020, and was also the first to use Dutch auctions in the sports card context. This card represents the physical version mailed by Panini to the winner of the competitive Dutch auction on the blockchain.

Summary of Notable Attributes
The only championship-winning year Logoman autograph 1/1 of the most successful young superstar (post-Jokic draft class).
Prizm is the largest market cap brand in the Panini era, and Logoman autograph 1/1 is the most desirable card configuration. This card combines both attributes and is one of only four Tatum cards with this configuration released in recent years.
The jersey in the Logoman matches the jersey in the action shot, a highly sought-after trait for card purists.
The card’s parallel color is gold vinyl, making it visually appealing and unique, with no other Prizm gold vinyl cards in the NBA.
Likely the only championship-winning year Logoman autograph 1/1 card in the Panini era, with Tatum’s limited signing and Fanatics taking over the NBA license in two years.
Graded PSA 9 with a 10 for the autograph, a rare achievement for a card with 8 corners (130-point thickness) under current strict PSA grading standards.

For the sale, the following two options are being considered:

• Private Sale: Private sales are likely preferred if a suitable buyer is found and the investment returns are satisfactory, with the medium-term horizon providing ample opportunity to explore interests and consider community offers, while ongoing market growth and increasing demand for unique, well-designed items suggest that successful outcomes are expected within 3-5 years with minimal effort.

• Auction: The card will be offered as individual lots at an auction for sport trading cards such as Heritage Auctions. This option will be considered if the price has developed to the point where the minimum bid meets the market value and the demand for sport cards is high.