Ardbeg - 1965 Casks #3678 & #3679
Main reasons to invest
Return Potential📈: An investment of 500 EUR is projected to be worth approximately 1,597 EUR in 9 years.
Cost-to-Return Ratio⚖️: With just 2.5% annual total costs (including exit fees), your net profit could be an impressive 13.8% per year.
Scarceness 🥃: This Ardbeg is exceptionally rare. The bottle is artisanally crafted and features a numbered wax seal. It comes in a glass presentation case along with a 5cl miniature. This particular bottle is labeled as number 217 out of 261.
Description
Why the Ardbeg 1965?
The Rarity and Origins of Ardbeg 1965
When Ardbeg released the 1965 edition in 2005, it marked a turning point for the distillery, which was then rebuilding its brand under Glenmorangie plc's ownership. This legendary bottling, known for its scarcity and price tag, played a crucial role in re-establishing Ardbeg's prominence in the whisky market.
Crafting the Ardbeg 1965 Legacy
Crafted in 2005 as the oldest and most expensive Ardbeg offering at the time, the 1965 edition faced challenges. Only two casks of the vintage remained, prompting a creative solution: the liquid was reracked into a single refill sherry butt. This meticulous crafting resulted in an exclusive release with handblown bottles, numbered wax seals, and an accompanying 5cl miniature.
The Marketing Marvel of Ardbeg 1965
As the distillery's oldest and priciest release, Ardbeg needed a confident marketing strategy for the 1965 edition. The strategic release of high-age statement bottlings can redefine a distillery's image, and Ardbeg's move signaled a new era. The creation of the Ardbeg Committee in 2000 and subsequent releases demonstrated successful brand outreach, contrasting the luxury rebrand with earlier experimental releases.
Packaging and Presentation: Ardbeg 1965
The packaging of the Ardbeg 1965 deserves commendation. Housed in a museum-style glass case, accompanied by white handling gloves, it exudes an air of priceless rarity. Marketed as the 'Envy of Islay,' the presentation adds to the perception that the bottle is a precious artifact, elevating its appeal among collectors and enthusiasts.
Ardbeg's Playful Parody and Modern Marketing
Ardbeg's marketing strategy is known for its tongue-in-cheek approach, evident in releases like Ardbeg Scorch and Ardbeg Arrrrrrrdbeg!. This humorous attitude has deep roots, as seen in a 2005 parody of Chanel's iconic Egoiste commercial. The parody not only showcased Ardbeg's comical side but also cleverly aligned the distillery with an established luxury brand, creating a unique and memorable association in the minds of consumers.
Sell your Splints? We now provide you with the option to repurchase your splints at market value anytime. Please note that an additional processing fee will apply. The processing fee varies based on the volume, investment, and your holding duration. Use the contact form to initiate the process.
Expert
Mark Littler Ltd. provides a bespoke whisky brokerage and investment service to help you buy and sell whisky bottles and casks.
