How to Value an Artwork: A Guide for Investors
This article was prepared by our expert Zurani, one of pur expert partners for art. Zurani was founded in 2020 in London to manage significant funds for families and individuals.
Investing in art can be both rewarding and intricate. Unlike stocks, art lacks a fixed market value. Instead, its worth is shaped by a combination of public and private transactions and broader market trends. Many new investors erroneously believe that auction results dictate an artwork’s value alone. In reality, private sales and liquidity also play crucial roles. This guide will assist novice investors in comprehensively understanding how to assess an artwork’s value.
Understanding Art Valuation
Art valuation is not an exact science; it requires a blend of historical data, market sentiment, and analysis. Like traditional assets, various factors may influence artworks, including demand, liquidity, dealer influence, condition, and provenance. The artist’s reputation, exhibition history, and institutional support also influence value.
The Role of Auction Results
Auction houses like Sotheby’s, Christie’s, and Phillips provide some of the most transparent pricing data. Since auction results are public, they are often used as benchmarks for valuation. However, relying solely on auction results can be misleading because:
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Auctions represent only a fraction of the art market, typically for high-profile or in-demand works.
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Competitive bidding can drive prices up, making an artwork appear more valuable than it may be in a private sale.
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Some works fail to sell or perform at auction, indicating a lack of demand at that moment but not necessarily a permanent drop in value. This detail could be as minor as an auction in Hong Kong, where the collector base primarily resides in the USA.
Private Sales: The Invisible Market
Private sales represent a substantial share of art transactions, sometimes exceeding the auction sales volume. These transactions can occur through galleries, art advisors, auction house private sales, and direct deals between collectors. Several important factors should be considered:
Sotheby’s experienced a 23 per cent decline in total global sales, falling to $6 billion from $7.8 billion in 2023. Christie’s announced that its 2024 sales reached $5.7 billion, marking a 6 per cent decrease from the $6.1 billion recorded for 2023. Sotheby’s auction sales dropped by 28 per cent, decreasing to $4.6 billion from $6.4 billion; however, private sales rose by 17 per cent, increasing from $1.2 billion in 2023 to $1.4 billion. For its part, Christie's reported a substantial 41 per cent increase in private sales, reaching $1.5 billion—the highest level since 2020.
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Many blue-chip artworks are sold privately to avoid market speculation or publicity.
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Galleries and dealers set prices based on demand and past sales rather than the volatility of an auction setting.
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Platforms like Artnet, Artsy, and dealer databases provide confidential sales data that can help assess private market trends.
The Impact of Liquidity in Art Valuation
Liquidity refers to how easily an artwork can be bought or sold without significantly affecting its price. Unlike stocks, art is an illiquid asset—meaning it can take time to find the right buyer at the right price, similar to real estate. Factors that affect liquidity include:
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Market demand: Artists with a strong collector base and institutional backing tend to have more liquid markets. Check our list of most promising emerging artists in 2025.
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Frequency of sales: Works by artists who appear regularly in auctions or galleries have clearer market valuations.
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Economic trends: Economic downturns can slow art sales as inflation grows, as does interest rates.
Additional Factors That Influence Value
Beyond auctions, private sales, and liquidity, other factors influence the value of an artwork:
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Institutional Support: Acquisitions by museums and significant exhibitions enhance an artist’s credibility and market value.
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Critical Reception: Positive evaluations from art critics and scholars can improve an artist’s reputation.
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Authentication & Condition: Works with well-documented provenance and in excellent condition to achieve higher prices.
A Balanced Approach to Art Valuation
It’s crucial to analyse multiple data points to make informed investment decisions. Novice investors should:
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Combine public auction records, private sale insights, and liquidity considerations. An accurate valuation should consider all aspects- For example, a valuation based on private sale data without any auction data or consideration of demand may give an untrue representation of the market price.
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Consult art advisors or valuation experts to gain professional perspectives. Consider that a valuation should be upheld by data rather than just opinion.
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Consider the long-term perspective and understand that investing in art is not focused on immediate returns and outcomes but on strategic acquisitions made on history to predict the future as best you can.
By considering all these factors, investors can develop a more accurate and nuanced understanding of how to value an artwork, leading to more intelligent, more informed investment choices.
If you want to learn more about investing in art, read our art investment guide.
Artemundi has established itself as the best-performing art investment provider on Splint Invest, achieving an impressive 30% exit rate and delivering an average ROI of 14.6%. With a proven track record of successful exits, Artemundi offers investors reliable returns while maintaining a low-risk profile.
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