Watches, Experts
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Published: 25/03/2025

Luxury: Own It or Invest in It?

Luxury means different things to different people. For some, it's about owning a piece of craftsmanship - a watch, a rare car, or a designer handbag - to enjoy, showcase, and take pride in. For others, luxury is an asset class, a smart way to diversify their portfolio and benefit from long-term value appreciation. But what if you could do both? The worlds of investing in luxury and owning luxury are not mutually exclusive. In fact, they complement each other in fascinating ways. 

 

Investing in Luxury with Splint Invest 

 

At Splint Invest, we specialize in making luxury an investment opportunity. Our platform enables you to invest in alternative assets such as rare watches, fine wine, collectible sneakers, and classic cars - without the need to buy the entire item yourself. Investing in luxury allows you to benefit from market appreciation without the responsibilities that come with ownership. 

Why consider luxury investments? Simple: they offer a hedge against market volatility, as they are largely uncorrelated with traditional stock and bond markets. Instead of letting your money sit in an account, you can allocate part of your portfolio to tangible assets that hold or even increase in value over time. 

 

Owning Luxury with Yourasset 

 

For those who want to experience the joy of ownership without paying for the purchase all at once upfront, Yourasset offers an innovative solution. They provide financing payment options to enable customers to purchase their next watch over 12 to 60 months and up to CHF 250'000. This financing solution is available directly on the online marketplace of Yourasset and their Swiss luxury brand and merchant partners e-commerce and boutiques. 

Here’s how it works: Yourasset enables you to purchase luxury watches such as a Rolex Daytona, GMT-Master, Datejust or Submariner in installments, making ownership more accessible without tying up large amounts of capital at once. This way, you can enjoy wearing a prestigious timepiece while maintaining liquidity for other financial goals. Their model is particularly attractive for those who see watches as both a passion and a potential long-term asset. True to their claim “combining the rational with the emotional”. 

 

Two Approaches, One Passion 

 

Both investing in and owning luxury have their merits. At Splint Invest, we firmly believe in the power of luxury as an investment, offering a way to profit from market trends while diversifying your assets. However, we also recognize the appeal of wearing and experiencing luxury firsthand -  - something Yourasset makes possible. 

So, which side are you on? Team Investor or Team Owner? Or maybe a mix of both? Either way, luxury remains a fascinating and rewarding space to be involved in. 

Explore over 2'000 brand new watches (shop new) and over 1'000 pre-owned watches (shop pre-owned) with Yourasset and start investing in luxury with Splint Invest today! 

Here a concrete example of a Rolex Datejust 41 with mint green dial on Yourasset – check it out now.

 

Happy Diversification!

See for yourself

Create an account and invest in alternative assets - all in less than 2 minutes. Everything else is just as simple.

Aurelio Image CEO

Aurelio

CEO & Co-Founder